•Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society. (AMA)
•The Science and Art of exploring, creating and delivering values to satisfy the needs of the target market at profit. (Phillips Kotler)
•Understanding the Customer,
•All the Marketing activities are focused towards Customer,
•Customer is the KING, Kindly provide the required service to the Customer
